A business card is the most basic marketing tool every person in business must have. It provides a convenient, relatively inexpensive method to promote your business to everyone you meet, everywhere you go. However, too often the business card is under-appreciated and little thought or time is devoted to designing this essential communication tool. Your business card is an extension of your business. Not only does it pass on your contact details, it allows people a glimpse into the personality of your business.
A professionally designed business card should be clearly laid out, use an easy-to-read font and be designed to match your corporate brand.
It should include:
- Business Name
- Individual Name(s)
- Job Title(s)
- Land line and mobile
- E-mail Address
- Website Address
- Social media icons
The stock used for business cards should be thick and of high quality. Thin, poor quality business cards could reflect negatively on your business and do more harm than good.
I would recomend card stock that is 350gsm or heavier with a choice of laminated finishes, either gloss or matt. Print it on on both sides of the card to ensure you are making the most of the available space. Think about die cut corners or having a die cut made specifically for your card into a unique shape which translates well with the look and feel of your brand. Die cutting is an added cost but is money well spent, it gives your business card a distinctive point of difference from the rest. At networking events you want to be remembered and stand out from your competition, your business card is the perfect vehicle to achieve this.